Repurpose Your Videos: How to get the Biggest Bang for Your Buck

  |   May 02 2018   |  

Repurpose Your Videos: How to get the Biggest Bang for Your Buck Whether you hired a production crew, or decided to put together the production yourself, you worked hard on your project; you committed to the hours, spent the money, coordinated... Read Article

The Top 2 Real Estate Videos for Your Property

  |   Apr 11 2018   |  

The Top 2 Real Estate Videos for Your Property Recently we talked about why real estate videos are important when selling or renting your property. Utilizing videos can add perceived value to the listing and value to you as a seller or re... Read Article

The Value of Real Estate Videos to Help Rent or Sell Your Property

  |   Apr 04 2018   |  

The Value of Real Estate Videos to Help Rent or Sell Your Property When it comes to real estate, there will always be property to rent or for sale – regardless of the housing market’s status. Between the 500,000 plus new prope... Read Article

Less is More – The Basic Marketing Strategy That Works

  |   Mar 28 2018   |  

Less is More – The Basic Marketing Strategy That Works When it comes to videos, sometimes it’s easy to get carried away. Whether you have a lot of cool ideas or techniques you want to use in your video or a lot of content that need... Read Article

How Drone Videos Will Help Your Business

  |   Mar 21 2018   |  

    How Drone Videos Will Help Your Business By now you’ve probably heard of the popular technology trend: drones! But, what’s so special about them? Well, besides the fact that now almost anyone can capture epic ... Read Article

4 Ways to Make Your Videos Sound Great, Legally.

  |   Mar 15 2018   |  

  4 Ways to Make Your Videos Sound Great, Legally.   In almost every video you see, you will hear some sort of audio – whether it be a full music bed, stingers, or sound effects. The use of music or sound effects in you... Read Article

How to Get the Most out of Your Interview Questions

  |   Mar 07 2018   |  

How to Get the Most out of Your Interview Questions Last week we covered ways to make your interviewee more comfortable during the process of an interview video shoot. Now that your talent is comfortable, how do you make sure you get the answe... Read Article

10 Tips on Making Your Interviewee More Comfortable

  |   Feb 23 2018   |  

10 Tips on Making Your Interviewee More Comfortable Whether you’re looking to include testimonials about your business on your website, tell of your employees and/or workplace, or get your company’s mission statement out there, hav... Read Article

Which Post Production Software Should I Use?

  |   Feb 21 2018   |  

Which Post Production Software Should I Use? One element of video production that can sometimes be overlooked is the editing software that will be used in post production.  Even if you’re in the industry, you might not realize that ... Read Article

Why, When, and How to Use Graphics in Your Videos

  |   Feb 09 2018   |  

Why, When, and How to Use Graphics in Your Videos Creating professional graphics can be overwhelming. Ranging from basic text and logos to more complex 3D and animated graphics, there’s a lot to choose from. The main purpose of your visu... Read Article

3 Big Questions to Ask Yourself When Starting a Project

  |   Feb 02 2018   |  

3 Big Questions to Ask Yourself When Starting a Project When it comes to video production, the main goal is to be able to clearly and effectively communicate an idea with your audience. There are a lot of questions you should be asking yoursel... Read Article

The Do's and Don'ts of File Management

  |   Jan 25 2018   |  

The Do's and Don'ts of File Management Video production can be hectic, especially when you're working with a team of people. For a smooth experience, we recommended that each project is as organized as possible to eliminate confusion a... Read Article

Non-Profit Marketing in the New Year

  |   Jan 17 2018   |  

Non-Profit Marketing in the New Year It’s the new year, and it’s time for non-profit organizations to kick back into things.  However, the biggest problem non-profits face is marketing.  Not only are they responsible for ... Read Article

Frequently Asked Questions for In-House Marketers and Ad Agencies

  |   Jan 03 2018   |  

Let’s face it: video marketing can be tricky, especially if you’re going to be working with video.  We work with a lot of advertising and marketing professionals, and we know how complicated that can be.  That's why we m... Read Article

What's the Deal with 4K?

  |   Dec 13 2017   |  

What's the Deal with 4K? Especially now that holiday deals and TV advertisements are all over the place, you’re probably hearing about all of the latest technological advances in television and consumer video products.  If you&r... Read Article

Using Testimonials to Bring in More Business

  |   Dec 05 2017   |  

Using Testimonials to Bring in More Business In the digital age, no company can neglect their marketing.  Whether you’re a small mom-and-pop business or one of the biggest chains in the country, there is absolutely no way around onl... Read Article

Preparing for a Non-Profit Interview

  |   Nov 29 2017   |  

Preparing for a Non-Profit Interview Despite being charitable organizations, non-profits can’t stay running on altruism alone.  It’s essential for the non-profit to continually bring in money to pay its employees and pursue it... Read Article

Choosing the Right Style for your Explainer Video

  |   Nov 21 2017   |  

  Choosing the Right Style Explainer Video When we start on an explainer video, one of the most common questions is “what kind of style are explainer videos shot in?”  The answer to that question is simple: it depends.... Read Article

Shutting Down Robo-Calls

  |   Nov 15 2017   |   Posted in: Business to Business

Shutting Down Robo-Calls You know how it goes: the phone rings, you look at the Caller ID, and it's a number you haven't seen before.  It could be something important, or if you're a business, a potential customer.  You d... Read Article

Five of Our Favorite Drone Shots

  |   Nov 08 2017   |  

Five of our Favorite Drone Shots In the past, if you wanted an aerial shot, your production had to be big enough (and well funded enough) to rent a helicopter, pay the pilot and camera operator, consult with the FAA and local authorities, and ... Read Article

3 Tips for Getting in Front of the Camera

  |   Oct 25 2017   |  

3 Tips for Getting in Front of the Camera When people start working on a video production, one of the last things they think about is starring in their own video.  However, unless you want to hire an actor or spokesperson, it is likely th... Read Article

Upcoming Tech: The GoPro HERO 6 Black

  |   Oct 18 2017   |  

Upcoming Tech: The GoPro HERO 6 Black Some of the most fun we have with cameras here at VideoExperts is when we get to use GoPros.  Whether you’ve worked with us before, or have only been following us for a little while, you know th... Read Article

Video Leading to Business Growth

  |   Sep 28 2017   |  

Video Leading to Business Growth We're living in the digital age, yet some businesses are still not taking full advantage of all that video has to offer.  Having at least one video for your business or product is one of the best ways ... Read Article

Giving a Voice to Your Video

  |   Sep 21 2017   |  

Giving a Voice to Your Video Pre-production can be tricky.  It’s usually the most ambiguous step of the production process, and along with editing, involves the most communication via email and phone calls.  Depending on the ty... Read Article

Which Script Template Should I Use?

  |   Sep 12 2017   |  

Which Script Template Should I Use? Here at Video Experts, we pride ourselves at having useful, downloadable content available in order to make creating a video as easy of a process as possible. On our website, we offer five different Script Writi... Read Article

Getting Your Script Written

  |   Aug 23 2017   |   Posted in: Business to Business

Getting Your Script Written The most important, and usually the first, step in video production is creating the video's script, or storyboard. Without the blueprints for the video, there's no guidelines to guarantee that your video wil... Read Article

The Importance of Knowing the Purpose of Your Video

  |   Aug 15 2017   |   Posted in: Informational Address, Business to Business

    The Importance of Knowing the Purpose of Your Video So you or your company needs a video. Why? As silly and simple as the question might seem, knowing why you want a video made, and knowing the objective of your video is in... Read Article

How Much Does a Video Production Cost?

  |   Aug 02 2017   |   Posted in: Informational Address, Business to Business

How Much Does a Video Production Cost? When producing a video, the most common question you may ask yourself is: how much will your video production cost? Unfortunately, even to the experts, this is a tricky question to answer. There is a lot to c... Read Article

YouTube Cards - The Marketing Tool You Should Be Using

  |   Jul 27 2017   |  

We know – you finally found that one YouTube video you were searching for.  Maybe to show your friend something funny, or to watch a tutorial you saw a while ago and decided to come back to.  You get the video queued up, hit play,... Read Article

The Many Uses of a GoPro

  |   Jul 20 2017   |  

The Many Uses of a Go Pro Since their HERO3 model launched in 2012, GoPro has been everywhere.  You’ve probably seen their cameras most often strapped to a skier’s helmet, or on the front of a surfboard.  They are perfect... Read Article

Strengthen a Presentation Video with Great Audio

  |   Jul 12 2017   |   Posted in: Informational Video, Informational Address, Business to Business

Strengthen a Presentation Video with Great Audio Here at Video Experts, we film a lot of presentations and interviews. While many of our articles touch upon how to make the video image as clean and appealing as possible, the visuals never stand al... Read Article

The Importance of Lighting a Presentation

  |   Jun 29 2017   |  

The Importance of Lighting a Presentation One of the most common things we film at VideoExperts are presentations and public speakers.  It’s essential to film these as quietly and unobtrusively as possible, but we also must achieve ... Read Article

Elements of a Human Resource Video

  |   Jun 06 2017   |  

Elements of a Human Resource Video Among the different types of videos we’ve produced here at VideoExperts, human resource videos are one of the most useful for a company to create.  Properly training and engaging employees is essen... Read Article

Why You Need a Waiver for Video Production

  |   May 30 2017   |  

Why You Need a Waiver for Video Production Video Production can be a complex thing. Not only do you have to prepare for the project conceptually with shot lists, scripts, and storyboards, but you have to prepare the technical side as well. You... Read Article

All About Camera Stabilizers: What They Are and How They Can Help You!

  |   May 23 2017   |  

All About Camera Stabilizers: What They Are and How They Can Help You! All the best videos are two things: entertaining, and visually pleasing. When you watch a video and you think that it is “good,” it’s probably because your br... Read Article

Our Favorite Stock Footage Sites

  |   May 09 2017   |  

Our Favorite Stock Footage Sites Even the professionals need help sometimes. No matter how much you shoot in the field, there’s always situations where you can't get what you need (or want). That’s where stock footage comes in.... Read Article

4 Ways a Green Screen Studio Can Improve Your Marketing Video

  |   May 02 2017   |  

4 Ways a Green Screen Studio Can Improve Your Marketing Video Creating a series of videos can really boost your company’s marketing capabilities. One of the best ways to do this is by using a green screen studio. Whether it’s in-ho... Read Article

Video Marketing Tips and Trends - Speed it Up in 2017

  |   Apr 19 2017   |  

Video Marketing: Speed it Up in 2017 "The concept of watching to completion has been over-played in the marketplace. Just because I created a 30-second TV spot doesn't mean it's the optimum amount of time to view that content&... Read Article

3 Steps to Improve Your Websites and Online Marketing

By: Hannah Jahn, Solution Innovators   |   Apr 19 2017   |  

3 Steps to Improve Your Website and Online Marketing Did you know that it takes no more than 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website? How about the fact that “first impressions are 94% ... Read Article

3 Reasons Why Your Business Should Have a Web Series

  |   Apr 18 2017   |  

3 Reasons Why Your Business Should Have a Web Series One of the best ways to put yourself in front of potential customers is with a web series. Whether it’s hosted on your website or on YouTube, regularly produced video content will incr... Read Article

Should You Hire a Production Company, or Keep it In-House?

  |   Apr 04 2017   |  

Should You Hire a Production Company, or Keep it In-House? Video production is hard. That’s no secret. There’s lots of things to consider before even starting a project. While virtually all marketing professionals agree that video ... Read Article

4 Attention Grabbing Ways Adding Animated Logos Will Improve Any Marketing Video

  |   Mar 28 2017   |  

1 Boost Visual Interest By Adding Your Animated Logo to Your Videos Your logo: it’s one of the most important and simplest marketing tools you have at your disposal. You want your customers to be instantly reminded of you when they see it... Read Article

Green Screen vs Blue Screen: What's the Difference?

  |   Mar 21 2017   |  

Green Screen vs Blue Screen: What's the Difference? Even if you don’t work directly in the film industry, chances are good that you’ve seen a green or blue screen. Although they’re commonly used in major motion pictures, ... Read Article

4 Things Your Next Trade Show Video Should Have

  |   Mar 13 2017   |   Posted in: Informational Address, Business to Business

  4 Things Your Next TradeShow Video Should Have Tradeshows are a great way to get your product out on the market without having to knock down doors. You have a huge venue to reach thousands of people but unfortunately you have just a ... Read Article

3 Effective Elements of a Television Commercial

  |   Mar 07 2017   |  

3 Elements of an Effective Television Commercial Despite the exponential growth of the internet over the course of the last two decades, TV advertising is still one of the biggest stages to display your promotional video. While you might think... Read Article

How Explainer Videos Can Boost Your Landing Page Conversions

  |   Feb 28 2017   |  

How Explainer Videos Can Boost Your Landing Page Conversions One of the biggest trends right now in video production is the use of what’s called an “explainer video.” As the name states, their purpose is to simply explain som... Read Article

5 Ways to Make High Quality Videos with Your Cell Phone

  |   Feb 21 2017   |  

5 Ways to Make High-Quality Videos with Your Cell Phone Given that our phones have evolved into digital multi-tools it makes sense that the cameras on them have changed as well.  Almost every smartphone now has a camera inside it capable ... Read Article

Maximize Your Trade Show Booth With Corporate Video Marketing

By: Jill McAllister - Tonsha Marketing Agency   |   Feb 14 2017   |  

Maximize Your Trade Show Booth With Corporate Video Marketing   Businesses have quickly caught on that incorporating video marketing into their marketing mix is more critical than ever. In addition to traditional television commercials... Read Article

Filming Outdoors vs Filming Indoors: Which One is Better for Your Video?

  |   Feb 07 2017   |  

  Filming Outdoors vs. Filming Indoors  Which One is Better for Your Video?   When preparing to shoot a project, choosing where to shoot it is one of the most important steps. Almost all of the visual quality is depende... Read Article

3 Ways to Maximize the Amount of High Quality Videos You Create

  |   Jan 31 2017   |   Posted in: Informational Address, Business to Business

3 Ways to Maximize the Amount of High-Quality Videos You Create Producing a high-quality video on your own can be rather simple if you use the right tools. You can literally cut your time in half by using the proper equipment and websites to s... Read Article